The moment we knew something was off
It starts small. A quick check becomes fifteen minutes. A conversation gets half-heard. A child notices the glow and reaches for the screen.
And slowly, the internet that promised connection begins to compete with the people right in front of us.
We didn't want to "quit the internet." We wanted something better: a place where time online doesn't quietly steal time at home.
The cost isn't time spent—it's what that time replaces.
The invisible machine behind the scroll
Modern social media is optimized for one thing: keeping you there.
The more intense the reaction—outrage, envy, fear, obsession—the more the system learns to serve it. That's not because people are bad. It's because the incentives are.
When a platform is paid in attention, it tends to prioritize attention over truth, health, and trust.
When attention is the business model, the feed learns the wrong lessons.
Our choice: build a different kind of social platform
Samosa is built on a simple idea: a social platform should improve your life, not hijack your attention.
So we're making different tradeoffs—starting with values that guide product decisions.
Our values
Family-safe by default
We design for households, not just power-users. Safety isn't a setting you have to hunt for.
Well-being over attention
We're not optimizing for endless scrolling. We aim to reduce addictive loops and "compulsion mechanics."
Trust is earned
We favor clarity over manipulation—how the feed works, why you're seeing something, and what you can control.
Dignity and respect
No platform can eliminate conflict, but we can refuse to reward cruelty, harassment, and dehumanization.
Uplift and usefulness
We want content that leaves people better—helped, informed, inspired, connected.
What this looks like in the product
Values only matter if they change the experience. Here's what we're building toward:
- Safer defaults for what gets promoted and recommended
- Tools to shape your feed (not just "engage more")
- Friction against binge patterns (so the product doesn't weaponize your attention)
- Clear standards + fast reporting to handle harmful content
- Design that supports real connection (not performative metrics)
We won't pretend perfection. But we will commit to the direction: less harm, more trust, better outcomes.
Control should belong to the user—not the algorithm.
The kind of community we want
We're building Samosa for people who want a healthier online culture—parents, teens, creators, and everyday users who are tired of platforms that reward extremes.
If you've ever thought, "I just want a feed I can trust," you're who we're building for.
A calmer internet—built for real life.
Our promise
We will keep shipping toward safety, transparency, and well-being—even when it's not the fastest growth path.
Because the goal isn't more screen time. The goal is a better place to be.
We're in this for the long game.
Join us
Ready to be part of a healthier social platform?